Your Marketing Pie: The Key to an Abundance of Clients and Customers
Copyright (c) 2006 Alicia M Forest and Client Abundance
In the very beginning stages of building my business, my
own coach at the time shared with me his version of how to
best market a coaching business. He called it a Marketing
Pie, and each slice of the pie represented one type of
marketing tactic. His advice was to create something
similar for my own business to keep a steady stream of
clients and customers in my funnel.
I followed his advice and still do today. It's the simplest
method to follow and it works.
Here's how to create your own Marketing Pie:
1. Think about and research all the ways you can reach your
niche and make a list of them.
2. Take a sheet of paper, draw a big circle in the middle,
and draw 4 lines to create 8 slices.
3. Write in one marketing tactic in each slice of the pie.
4. Give each tactic a schedule to follow.
5. Start implementing each slice, one at a time.
Here's an example you can follow:
When working with my private clients, I have them create
their own marketing pie on a worksheet I give them that has
a big circle with 4 intersecting lines across, which
creates 8 slices of the pie.
In each slice, I ask them to write in one marketing tactic
they currently use. For example, 'speaking' might be one,
or 'writing and submitting articles' might be another, or
'holding free teleseminars' may be another. For any
leftover slices, we fill in those with marketing tactics
they are both interested in implementing in their business
and that speak to their strengths (like doing a live
presentation v. a written interview).
A client's marketing pie could include:
- networking via online discussion groups comprised of
people in their niche
- writing and submitting articles of interest to their niche
- networking at offline events where their niche 'hangs out'
- holding a free intro teleseminar for people in their niche
- holding a live free introductory talk for people in their
niche
- be a speaker at events that their niche attends
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it.
So, for example, if my client wants to publish an ezine, we
may decide they will send it out once a week. If they
decide they want to give a free intro talk, we may decide
they will offer it once a month.
The trick to any marketing is consistency. You can't just
do something once and expect to reap rewards from it - at
least not consistent, long-term ones. That's why putting
your slices on a repeated schedule is so important.
Once you start following this method, try not to get
comfortable only implementing one or two slices of your
marketing pie, even if they seem to work for awhile alone.
The best way is to start with one or two, and once those
are working well for you, add another and another, until
you have all your slices working for you simultaneously. If
you do that, you'll enjoy a have an abundance of clients
and customers all the time!
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Alicia M Forest, MBA, Multiple Streams Queen & Coach™ and
creator of "21 Easy & Essential Steps to Online Success
System™, teaches coaches, consultants, online
entrepreneurs, and self-employed professionals how to
attract more clients, create profit-making products and
services, make more sales, and ultimately live the life
they desire and deserve. For FREE tips on how to create
abundance in your business, visit
