SEO Results with your Key Phrase and Title Tag
Key Phrase:
You may have to do some research to reveal what your main
Key Phrases are. Most likely you will already know what
they are. They will be what you are selling or what you
want people to find you with when they type these Key
Phrases into the search engines.
The Key Phrase is what your web page is all about. You
should focus on one main Key Phrase for each web page you
produce. You can have a couple miner Key Phrases but
concentrate on one main Key Phrase per page.
A Key Phrase generally will be from one to three words in
length. I would recommend using two or three word phrase
when possible. Longer Key Phrases are easier to rank well
for then a single word.
You should know what your main key phrase is. If not then
do some research. If you need help then you can find some
tools on Google that will be of use.
You want to include your Key Phrase in your Title Tag, H1
Header and the body of your content preferably toward the
beginning.
You also will add these to your description and keyword
Meta tags. Be sure not to spam by adding too many keywords.
You will learn more about this later.
So remember to:
• Research your keywords carefully.
• Pick the most important Key Phrase for the page in
question.
• Use this Key Phrase in the Title, H1, Description and
Keyword tags.
Each page should just have one topic. The topic is your Key
Phrase. The home page could be an exception to this in some
cases. If you desire great SEO results then keep to one
topic per page. This basically means you may have to split
some pages into more than one. Consider this a blessing as
the search engines love more pages, plus they will be more
targeted to a specific Key Phrase.
The saying "Content is king" rings true when it's great
content.
Title Tag
The Title of your page is one of the most important
elements of your web page to get right. You certainly want
to know precisely what Key Phrase you are targeting and be
sure to include your Key Phrase in the title.
The title is one of the Meta tags. There are other Meta
tags such as keywords and description which we will get
into later.
In this example the Key Phrase for this page is
"Proxacine". Here is what your title looks like in your
html code:
The article directories won't allow me to show you these
examples.
Of course yours will be different with your Key Phrase
inserted into the title.
Notice how the Key Phrase is toward the beginning of the
title. It's better to start with your Key Phrase first in
the title, and not make the title too long.
Remember that your Key Phrase is the subject of the web
page and you want to place the Key Phrase into the Meta
title tag.
Each web page should have a different title for best SEO
results.
Note: Ever see page titles in the search engines like this?
Untitled That's not a very good title for a page is it.
That's what happens if you fail to include a title on your
page. Who's going to search for "Untitled"? Remember your
web page title is one of the most important elements. Make
sure to work on it and make the title informative and
catchy if possible. Think of the title as your main
headline.
Be sure to include your main Key Phrase in the title. The
closer to the beginning the Key Phrase is position the
better.
We will look at the actual Key Phrase in the next section.
The Key Phrase may be a single word but most likely will be
two to three words. It is easier to get rank for longer
phrases.
Tip: Use a 2-3 words Key Phrase for easier ranking.
Usually your title will be longer than one word. Here's an
example of a title for a Key Phrase "Cherry Wine":
Cherry Wine at low prices
This would mean your Key Phrase is 40% of the title. Also
it is at the start which is good.
Most wysiswg Html Editors will let you input these titles
without going into the code itself. Examples are
Dreamweaver, Frontpage and XsitePro.
Page Title Key Points:
• Should contain your key phrase
• No longer than 60 characters
• Should be unique on each page
• The Title Tag should include the Key Phrase located
toward the beginning
• Make the title informative or compelling like a great
headline
The above are the two main points to consider for better
search engine rankings. This will get you started. There
are still quite a few things you can do to improve your
rankings.
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Lambert Klein is the Author of SEO Results the Organic Way.
You can find his e-Book at:
