Troy White
 
 
 
If this 'hot head' can do it - what can you do?
Ahhhh... finally something worthwhile in my physical
mailbox today.
 
If you are in business for yourself, you must constantly be
on the lookout for hot marketing and great examples of well
written sales copy.
 
Today, it happened.
 
In Calgary where I live there is a shameful shortage of
well written marketing material. Business owners scared of
actually doing something that gets results - and a
minuscule number of people who actually understand the
direct response business (sad for a city of a million
people! - but also a good opportunity for helping them
learn).
 
Imagine my surprise when I opened the perfect direct mail
envelope (white #10 - return address without a name - looks
very much like personal mail)... and it came from a furnace
company!
 
Headline: 'Troy, Are You Thinking About Replacing Your
Furnace?'
 
(hint: why can't you replace replacing your furnace with
your business and send out the same headline to your
prospects? Also note, my name was in the headline - very
good way to improve your response)
 
Subhead: I'll buy you dinner at the Keg Just for Letting Me
Give You A Quote - But Only If You're One Of The Next 20
People To Call...
 
BRILLIANT!
 
A furnace company using direct response... wonderful to see.
 
So, what does Troy do?
 
Phones the owner of the company of course :o) !
 
And he is happy to share his results so far...
 
1,500 mailed - 25 bookings - already!
 
So, let's assume they get 50% of the bookings as signed
contracts - 13 sales - the average furnace would bring in
(I would guess) $1,000 profit.
 
If my math is correct - $13,000 profit on a mailing that
cost $1,500 MAX... and the results will not be final for a
few more days... AND... if they do it right they will send
out the exact same letter to the same list and will see
approx 50% response of the first mailing.
 
Then they do it again - and again - until it no longer
makes them a profit.
 
Based on their initial response - I would expect them to
get 25 furnace installs (or more) - at $1k each = $25,000
from a mailing that costs them $4,000 in the end.
 
How many times would you invest $4,000 to see a return of
$25,000?
 
As many as possible I would hope.
 
So if this works for a furnace company - it WILL work for
you. No excuses will be accepted.
 
And if it *will* work for your company - what's holding you
back?
 
Get writing those sales letters.
 
To your sales writing success!
 
 
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you are
interested in how you can learn the secrets to becoming the
market leader and a very wealthy entrepreneur in your
industry – make sure you visit
study course or sign up for his Free Newsletter at