Steven E
 
 
 
Ad Copy Secrets for Online and Off
Copyright (c) 2007 Steven E
 
Who couldn't use some great ad copy tips once in awhile?!
Here are secrets shared by ad pros to use in your
promotions online and off.
 
1. DIGITAL IMAGES – Add images with your ad copy. Rule of
thumb here is NOT "the more the merrier." So choose one or
two of your best images. Don't have a camera or not great
with it yet? Don't worry. Surf the Internet or check
software packages for images that grant you permission for
use. Simply type "free images to use" into your favorite
search engine. Or check places like Amazon.com or Ebay.com
for affordable image packages that fit your industry needs.
 
2. PRICE – List your price and don't irritate people by
playing games and hiding it or leaving it out. People are
bombarded with sales commercials, postal mail, email, radio
and television ads, etc. They don't and won't waste time on
hunting for your price. Plus whenever you offer rewards or
free bonus items in your ad copy, make sure to include the
dollar value beside each so that people know they're
getting a god deal and your package holds more value
overall.
 
3. TESTIMONIALS – Continually gather testimonials of all
lengths from your clients and sprinkle them throughout your
ad copy. Group some inside a yellow or blue (or other color
that coordinates with your marketing piece) box. List some
in individual boxes along with a photo of the person
sharing comments and his or her company name to add
credibility. No need to be book-length comments, either.
"Those 1-liners stand out and pull readers!"
 
4. HAND WRITTEN NOTE – Include a hand written notation or
actual letter with your ad copy. Write the note on the edge
of the ad so that it stands out, or write it on a small
different colored sheet of paper. For online use, scan it
and publish it on the web page or visit your favorite
search engine and find a third party solution under
"website handwritten notes" for companies like 3M Worldwide
at www.3m.com . The addition of a personal touch can always
help increase sales. Note: If your handwriting is difficult
to decipher, maybe ask a friend or colleague to re-write
your copy first before it going to press.
 
When you're finished, with your ad copy, go back and check
for areas of improvement. Even tiny changes can make hug
differences in response rates. So go take a peek!
 
 
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Around the world, steven e is known as a highly successful
publisher, entrepreneur, speaker, coach, mentor, and
best-selling author. The Team Publishers program, that he
helped to develop, is the publisher of the Wake Up…Live the
Life You Love best-selling book series with over 12 million
stories in print.  To find out more go to either
 
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